Posts Tagged ‘MTV Movie Awards’
3 items.
Jun10
Taking MTV to task for no longer playing music is a bit like shooting fish in a barrel. Added to that, it’s not very original.
But for better or worse, The MTV Movie Awards was a big-ticket news item in the world of movies this week and it’s what I decided to spoof.
I suppose I could have taken shots at Mr. and Mrs. Smith, coming out today. But would anyone be interested in another commentary about celebrity hook-ups immediately following the shot I fired across the bow of TomKat in Wednesday’s strip?
I am 27 years old. I’ll be 28 in December. The closer I get to 30, the further I fall outside of MTV’s target audience. On the surface, I’m fine with this. Call it “The Circle of Life.” But underneath, there is a little resentment. Growing up as part of the “MTV Generation,” what does it feel like when Mommy and Daddy don’t love you anymore?
I could have cared less about The MTV Movie Awards last night. I didn’t even know they were on until I stumbled past them on the dial. However, there was a time when the MTV Movie Awards were very important to me. I remembered the skits they did and how the whole affair seemed like a grand zinger fired in the face of conventional award shows – and specifically, the stodgy Oscar telecasts. With bright, flashy graphics and set designs that looked like they threatened to tumble into the audience and crush Adam Sandler, it was aimed straight toward the visceral sensibilities of a 14 year-old boy.
And it worked.
Watching it now, I can see through all the glitz (or do they call it “bling” now-a-days?) In fact, the proceedings show its hand so transparently, it’s like playing poker with a moron who will lean over and ask you “Are these four aces any good?”
The show used to be live. That’s out the window. Now it’s taped in advance and all the news outlets report the winners. No reason to watch now!
Even if you did watch, you can tell that all of the winners have been notified in advance that they’re taking home “The Golden Popcorn,” so they’d better be in attendance. You’ll notice that there’s never a shot of the multiple nominees glaring expectantly at the podium when the winner is announced. The people who win couldn’t look more unsurprised. What reason does that give me to be invested in their achievement?
At least in years past the skits between awards were good for a laugh. I will still never get over The Brady Bunch re-enacting the interrogation scene from Basic Instinct. Classic. This year? Nary a titter. My funny bony remains unmoved.
Analyzing the show as if it had any merit is frustrating to an alarming degree. I’ve been hip to this scam for a while, but looking back on how much B.S. I was willing to ignore for the sake of being entertained tells me what a dumb teenager I really was. It’s embarrassing.
Thinking about the kids who are growing up with this kind of low-grade – Nay! – almost narcoleptic marketing makes me think that they won’t have a chance at all when it comes to maturing into independent thinkers.
I guess that explains how someone like Britney Spears could become popular…
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Today’s Webcomics List incentive sketch is a little bit of an inside joke. It’s a playful jab at the the well-publicized musical tastes of my fellow Dayfree Press brethren Mitch Clem and Jeph Jacques.
And by the way – If you vote for Theater Hopper, view the sketch and take it seriously, then you might want to check your sarcasm dip stick. Because you might be a quart low…
I’ll be back later with another diatribe – this time with my sights set square on the complete sham Madison Avenue wraps up in a glittery bow and calls The MTV Movie Awards.
Easy pickings, I know. But it’s a Friday, so cut me some slack.
Stay tuned.
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I was reading this article over at Reality Blurred that reports that Survivor creator and executive producer Mark Burnett will produce a live broadcast of this year’s 16th annual MTV Movie Awards this June.
I’m not exactly sure why I find this significant other than when I was 13 and MTV was still relevant to me, I used to think the MTV Movie Awards was some of the most subversive stuff going on. At the time, there wasn’t the proliferation of superfluous awards shows like there are today (perhaps MTV is to blame for this) but what they were doing at the time with this broadcast was a wonderful way to undercut the seriousness of ceremonies like the Oscars, which were anything but fun to watch.
I loved how MTV spiced things up by doing sketches about the Best Film nominees during the program. The Brady Bunch re-enacting the famous interrogation scene from Basic Instinct and Will Ferrell giving Justin Timberlake and Sean William Scott a run for their money as The Architect from The Matrix Reloaded (“Ergo! Vis a Vis! Concordently!“)were stand-out classics.
But somewhere along the line, the MTV Movie Awards lost their way. They started pre-taping the awards ceremony and by the next day, all the “winners” were online – totally removing any need for me to see it. I never really cared who won the awards. I just liked the spontaneous vibe of it all. The celebrities didn’t care because it was MTV, so they could kind of do what they wanted. Sort of like The Golden Globes, who have since adopted an “anything goes” mantra by allowing alcohol at the tables in the hall to get celebrities good and liquored up before they take the podium.
At any rate, I was pleased to hear Burnett was returning to the live format. I may actually have to watch it this year. But I will have to be discreet. I don’t want to tip off the Cool Police who will no doubt kick my door down and drag me out onto the sidewalk for a beat down using their Blackberry’s. I’m too old to be watching MTV officially.
What’s your favorite MTV Movie Awards moment (if you have one?)
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