I will freely admit to stealing the “shoegazing” moniker from My Bloody Valentine’s Wikipedia page and I link to it freely to provide context that would otherwise be unrequired for certain other webcomics.

I’m no great fan of the band, but I am familiar with their work. In particular, the instrumental tracks off the Lost in Translation soundtrack which were penned by My Bloody Valentine’s lead singer Kevin Shields. I like that album a lot.

As for the movie, My Bloody Valentine 3D, it looks like pure, Grade-A shlock. I’ve been making fun of the trailer for this film since it came out last fall.

At first, I thought the trailer was a put-on. Something The Wayans Brothers cooked up for an extension of the Scary Movie franchise. But it’s 100% for real. A bunch of anonymous pretty-somethings getting hacked to death by some guy in a gas mask. Brilliant.

My favorite line in the trailer isn’t from the movie itself, but a great bit of marketing all the same: “Nothing says ‘date movie’ like a 3D ride to Hell!”

Sounds like something my wife would really like!

I guess that’s something I don’t understand about the positioning of this movie. Once again, a horror film jumps the gun by being released months in advance of the terror-filled “holiday” it shares a name with. Rob Zombie’s remake of Halloween was released on August 31 of 2007 – two full months before the actual holiday. At least the remake of Black Christmas managed to get it right by being released on Christmas Day in 2006.

But if the producers of My Bloody Valentine 3D are trying to promote the film as a date movie, why not wait a month for Valentine’s Day to roll around in February?

Obviously this movie is trash. I mean, look at the teaser poster. It looks like an advertisement for a ride at Universal Studios!

But what do you guys think? Does it look like a fun time at the movies to you with the potential for a great audience experience? Does the 3D gimmick hold any value for you? In other words, do you think My Bloody Valentine 3D is a movie you would see if it weren’t in 3D?

I’m curious as to everyone’s take on this film. Leave your comments below and let’s discuss!