I don’t know if the theaters in your hometown do this, but at every theater I got to, I am bombarded by STUPID, LOCAL ADVERTISEMENTS! This annoys me to no end because I like to get to the theater early so as not to miss any previews. If you get there too early, being subjected to these ads is the equivalent to Chinese water torture.
In the theater, these ads are placed into a slide projector that automatically forwards. There is usually a mix between local ads and those for Coca-Cola (who has obviously sunk a lot of cash into sponsoring this subtle invasion of privacy). I don’t know whose ads offend me more – the shoddily designed local spots that aggravate my keen sense of composition and information hierarchy. Or the Coca-Cola ads – who’s lame trivia and “fun” games insult my intelligence.
Of course, to top it all off, they’ve got “Movie Tunes” blaring over the PA system before the start of the show. Movie Tunes masquerades itself as a radio station with one of the world’s largest listener-ship. Yeah, you’d have a pretty large listener-ship too if the audience was held captive. That’s like saying Saddam Hussien is the world’s most convincing public speaker.
Does anyone remember a time when you could go into a theater before a movie started and have a nice conversation? To hell with that!
A few things I’ll mention:
I want to give a shout out to Ctrl+Alt+Del. This strip has been getting a lot of attention lately and it’s well deserved. The drawing of this toon is excellent. It’s shaded and colored and looks like an animated short, or something. And the writing is top shelf to boot.
I also got an e-mail from my friend Nick who sent me a really funny short essay about working as a movie-theater projectionist which I will be posting to the site sometime later today. Nick and I are college buddies and he’s been in a couple of strips on the site. Nick graduated an English major, so soon you will be treated to the wonders of correct grammar, spelling and punctuation!
Sometimes I think I spoil you.
Since it’s been a popular device as of late, today’s incentive sketch is a continuation of today’s strip. Click here to vote for Theater Hopper at buzzComix and to get another dose of some hard facts you don’t want to hear…
Today’s comic was pulled directly from the “It Happened To Us” file. Cami and I had gone to the early matinee of Anchorman: The Legend of Ron Burgundy and emerged into the blinding sun to discover an advertisement affixed to the drivers side rear-view mirror of my car.
The pisses me off for a myriad of reasons. Partially because I just got out of a movie where I was held as a captive audience to commercials for Coke and Calvin Klein jeans projected on-screen before the trailers! But mostly I’m irked because finding this piece of paper on my windshield means SOMEBODY TOUCHED MY CAR!!!
You don’t touch another man’s car. That’s common knowledge.
Actually, what cheeses me off the most is that when you’re first walking out of the theater, you’re on a bit of an emotional high. If the movie was good, that is. You’re strolling into the parking lot, talking about what you just watched. Laughing at lines in the movie you found funny. Generally reflecting on the good time you had.
Then you walk up to your car and it’s… “Huh?! Lose weight now… ASK ME HOW?!”
It yanks you right out of that happy place and puts you right on doorstep of Life’s petty annoyances. The things you went to the movie theater to ESCAPE FROM! And thus, this is why – in my universe – Reality is depicted as a bitter, old man waiting for you to turn around so he can slap you square across the face.
Of course, my first reaction is to dial the number left behind on the garishly pink slip of paper and to bitch out the first person who picks up the phone.
But then cooler heads prevail and reason starts to take hold. That’s when it dawns on you that – legally – these advertisers don’t have the right to leave things on your car without the permission of the property-holder. In this case, the charming Wynnsong theater.
So now your second reaction is to storm back into the theater and cram the piece of paper into the mouth of the first manager you’re put in front of.
But then you think about all those outstanding warrants you have and decide, “Eh. Probably for the best if I don’t add another one to the list.”
Ultimately, in a subtle form of protest, you toss the piece of paper on the ground like so much litter for some overworked, underpaid 15 year-old to sweep up on a slow day.
I don’t understand why this is an acceptable way to treat your customers. It’s like they are actively trying to find new ways to put more advertising in front of us like it’s some kind of test. “How long will it take before they snap?” I swear, if I’m in the men’s room and they sneak a vinyl sticker advertising the next Hillary Duff movie under the toilet seat, you can bet I’m pissing all over it in a form of protest.
Maybe I’m taking all of this too seriously, but I view movie houses as temples. Shrine to pop culture. It upsets me to see these venues and their customers treated so shoddily. ‘Makes me long for the doe-eyed simplicity of a movie house like the one in The Majestic. One theater. One screen. Martin Landau is the projectionist that lives in an apartment above the venue and the theater is operated by a kindly cross-section of quirky individuals.
I just wanted to take a moment to call attention to a new advertisement we have running next to the comic. It’s called R8 IT and it’s a polling application sponsored by NCM.
Basically, it asks you questions about current movies and you rank them. Questions like “Rate Megan Fox’s foxiness” or “Optimus Prime on the big screen versus the original toy.” from Transformers: Revenge of the Fallen. Fun stuff. The great thing about the app is that you can submit your contact information for a chance to win FREE MOVIE TICKETS FOR ONE YEAR!
There are other features as well. From the app you can access showtimes, trailers, photos and more information about current movies.
NCM is kind of a big deal when it comes to delivering relevant content to movie related web sites. So I encourage you to check out the application, explore a little bit and take advantage of the promotional information they’re serving up through the site. It’s very cool.
Thanks and talk to you soon!
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